Crypto exchange Bitget has marked its sixth anniversary by announcing a significant milestone: it now boasts over 45 million users globally. This impressive growth comes as the platform celebrates a nearly threefold increase in its user base since 2023.
On September 18, Bitget revealed that the majority of its user growth has been driven by regions such as Africa, South Asia, and Southeast Asia. Specifically, Africa has experienced a staggering 1,614% increase in users as the region actively embraces the Web3 landscape. In South Asia, the growth rate stood at 729%, while Southeast Asia saw a 216% increase.
Bitget CEO Gracy Chen attributed the platform’s remarkable expansion to three main factors: the enhancement of its peer-to-peer (P2P) marketplace, the rising popularity of memecoins, and the burgeoning TON ecosystem.
Chen emphasized the importance of the P2P market, describing it as essential to the original vision of cryptocurrency as a means of value exchange. She stated:
“We have a strong P2P market where people can trade crypto for fiat in a secure and trustworthy environment. Given the difficulties with bank transfers and the inaccessibility of banking services, this remains the primary way for many to maintain financial freedom.”
The Bitget CEO also noted that the popularity of memecoins has significantly contributed to user growth in Africa. As interest in these coins surged, Bitget has provided a supportive platform for users to explore this emerging sector.
The launch of the TON ecosystem has further bolstered Bitget’s appeal in Africa. Chen highlighted how the Telegram messaging platform serves as a vital entry point into the crypto space for millions of Africans:
“Millions of Africans use Telegram on a daily basis, and it has become a gateway into the world of crypto for millions.”
Chen emphasized that Bitget positions itself as a “TON-friendly” platform, further enhancing its relevance in the region.
While celebrating this unprecedented growth, Chen acknowledged the challenges that accompany such rapid expansion. The increase in users tests Bitget’s technical infrastructure, security measures, and support systems.
However, she remains optimistic about their capacity to manage these challenges, crediting the company’s 1,500-strong workforce with the ability to adapt and continue driving innovation in the industry.
Bitget’s remarkable growth, particularly in regions like Africa, highlights the increasing demand for crypto services and the platform’s strategic positioning within the rapidly evolving landscape. As the exchange continues to expand its offerings and support the Web3 community, it remains poised to play a significant role in the future of cryptocurrency.
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