A whopping 35.8% of the world’s largest crypto projects haven’t uploaded a single blog post in 2023, according to blockchain marketing agency Guerilla Buzz.
More than a third of the top 1,000 crypto projects – a term that includes both crypto companies and individual brands – did not publish a single new article on their website in 2023.
According to a May 1 research report from the blockchain marketing company Guerilla Buzz — clients include CoinGecko and crypto exchange AAX — 35.8% of over 1,000 cryptocurrency services have not updated their website with new written content this year. In addition, the report found that of the 1,000 projects, less than half (49.7%) published more than two new articles in 2023.
Guerilla Buzz researchers said that the inspiration for the benchmarking study came when they realized that “many crypto companies do not prioritize strong market capitalization.” Instead, many of these companies choose to focus their efforts on “creating hype for their token sales” and “opting for short-term growth” instead of supporting long-term organic growth.
The article says that the research process is “simple” but “laborious”. First, the researchers manually checked the corresponding Top 100 Crypto Projects website to see if it had a blog. From there, they analyzed the number of posts published in the past few years and looked at how many new blogs were published in 2023.
Among the top 10 crypto projects, Binance’s BNB Channel is the undisputed leader in blogging, with 59 new posts published this year. In second place is Polygon MAT ($0.9992), with 36 new posts, followed by Cardano ADA ($0.395) and 12. The report also revealed that the most popular blogging website for crypto services is the free blog hosting website Medium.
It is said that this is a persistent trend since the days of the first coin offering craze in 2017, when thousands of new jobs appeared in a few months, most of them opting for small more than one web page white paper on “the beautiful promises of technological change”.
Obviously, while Medium remains the go-to platform for many crypto venture blogs, it may not be the best choice for companies looking for long-term growth. “By leveraging the Medium platform, these companies are primarily channelling Medium’s traffic and growth beyond their own,” the researchers wrote.
Get $200 Free Bitcoins every hour! No Deposit No Credit Card required. Sign Up