As Meta faces challenges in the realm of virtual and augmented reality, Apple’s recent entry into the market has piqued both curiosity and apprehension. The introduction of Apple’s Vision Pro headset prompted speculation about Mark Zuckerberg’s perspective as the CEO of Meta regarding the competition posed by Apple’s mixed reality device.
During an all-hands meeting observed by The Verge, Zuckerberg addressed his thoughts on the technical features of the Vision Pro. Expressing his curiosity about Apple’s offering, he admitted that he had not yet experienced the Vision Pro firsthand. He mentioned that Meta’s teams had already explored and considered the limitations imposed by laws of physics, suggesting that Apple’s solutions were not entirely groundbreaking.
Zuckerberg explained that the pricing of Meta’s headset resulted from a deliberate “design trade-off,” focusing on incorporating more advanced technology and demanding greater computational capabilities. He noted that Apple opted for a higher resolution display, leading to a significant increase in costs and energy consumption. Consequently, the Vision Pro requires a wired connection and a battery.
Expanding on his remarks, the Meta CEO delved into the divergent philosophical perspectives embraced by Apple and Meta, highlighting the differences in their values and overarching goals. During this discussion, Zuckerberg naturally touched upon the concept of the metaverse, which notably did not receive any mention during Apple’s recent Worldwide Developers Conference. Zuckerberg stated:
“Our vision for the metaverse and presence is fundamentally social. Our device also encourages active engagement and participation. In contrast, every demo they showcased featured an individual sitting alone on a couch.”
He emphasized that Meta Quest is designed to foster virtual communities and promote interaction, underscoring its role in driving engagement. Conversely, Apple’s Vision Pro was portrayed as a device primarily intended for solitary use. Unlike Meta Quest and Meta Quest Pro, Apple’s Vision Pro introduces control through eye movements and hand gestures, eliminating the need for controllers. It also features a translucent display and a lighter design. However, these advanced technologies contribute to a higher price point, with the Vision Pro starting at $3,500, whereas Meta’s most expensive headset, the Meta Quest Pro, starts at $1,000.
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