The success of the metaverse will rely on a greater focus on maximizing the human experience aimed at delivering positive experiences for consumers, end-users, and citizens.
Although the bear market of 2022 has dampened the excitement in the emerging crypto ecosystem such as non-fungible tokens (NFT), the metaverse is still poised for a long-term upheaval. Given the many consumer and business cases that Metaverse can address, a McKinsey & Company report shows the technology’s potential to generate $5 trillion by 2030.
For the metaverse to reach its full potential, the report highlighted the need for four technology providers: devices (augmented reality/virtual reality, sensors, haptics, and peripherals); interoperability and open standards; platform programs; and development tools.
However, the success of the metaverse is measured by focusing more on maximizing the human experience to deliver a better experience for customers, end users, and citizens.
So far, various initiatives related to marketing, learning, and virtual meetings have seen the highest levels of adoption across various industries. But many initiatives around the metaverse have seen low to moderate adoption, according to a survey by McKinsey executives in April.
The report says, shows the impact it can have on business and personal life. McKinsey has estimated that more than 50% of life events can take place in the metaverse by 2030, which could generate up to $5 trillion. The Metaverse is also well-suited to today’s romantics, with one-third of singles surveyed expressing interest in dating in the virtual world, according to a recent Dating.com survey recently. Online Games says:
“With advances in dating app technology and the metaverse, more and more people are willing to make connections that span different cities, countries, and even continents.”
From the metaverse in this picture, singles are open to dating people from different backgrounds.
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