The Premier League’s Manchester City Football Club has initiated a multi-year collaboration with Quidd, a subsidiary of Animoca Brands, to develop and release digital collectibles alongside new promotions and fan experiences.
Tom Boyle, Vice-President of Global Partnerships Marketing and Operations at City Football Group, announced the partnership in a blog post, expressing excitement about transforming traditional football collectibles into digital form with Quidd. He emphasized the opportunity to further engage with fans worldwide and create innovative digital experiences.
Quidd will produce and introduce “special edition” digital collectibles, including cards that unlock real-world experiences. The first offering under this partnership will be a series of 200 unique digital player cards, set to launch for purchase on May 2. Additionally, the first 10,000 “Cityzens” (Manchester City fans) to buy packs will receive two exclusive “For the Fans” packs.
Cityzens who acquire digital rewards through the Quidd packs will have access to real-world events and purchase opportunities, such as official Manchester City merchandise, hospitality tickets, and exclusive experiences. These experiences may include watching a first-team training session at the City Football Academy.
Manchester City has been actively involved in the NFT space, as seen with the recent launch of its “Unseen City Shirts” NFT collection on the OKX blockchain. This collection features limited-edition jerseys tied to physical, hand-painted artwork.
The club previously partnered with Sony in 2022 to create a virtual version of Etihad Stadium, the team’s iconic home field, marking it as the first officially licensed football stadium in the metaverse.
While Manchester City explores digital collectibles, other clubs are embracing cryptocurrency for their long-term strategies. The Winklevoss twins recently invested $4.5 million in Bitcoin into Peter McCormack’s Real Bedford Football Club, demonstrating optimism in both BTC and the club’s potential to reach the Premier League.
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