In response to the spread of sexually explicit AI-generated images of Taylor Swift, the social media platform X has temporarily banned searches related to her name. This measure aims to curb the circulation of these fake images, some of which have sparked significant outrage due to their explicit nature. Instagram has also taken steps, adding disclaimers to searches involving “Taylor Swift AI.”
Taylor Swift is reportedly considering legal action against the deepfake site responsible for publishing these explicit images. The issue has gained such prominence that it has led to a broader discussion about the legal implications of deepfake technology.
White House Representative Joseph Morelle, responding to the viral deepfake images, has called for legislation to criminalize the production of deepfakes. Morelle previously introduced “The Preventing Deepfakes of Intimate Images Act” in May 2023, aiming to make non-consensual deepfakes a federal crime.
In October 2023, the Senate proposed a bill targeting AI-generated deepfakes more generally, not just those with sexually explicit or intimate content. This move reflects growing concerns over the misuse of deepfake technology.
Data from SumSub indicates a tenfold increase in deepfakes across various industries globally from 2022 to 2023. This surge highlights the expanding reach and potential misuse of deepfake technology.
Prominent figures like actor Tom Hanks, YouTuber MrBeast, and broadcast journalist Gayle King have been victims of viral AI-generated deepfakes, often used in unauthorized endorsements.
Michael Saylor, the executive chairman of MicroStrategy, reported the daily removal of nearly 80 deepfake videos of himself. This case underscores the ongoing challenges faced by public figures in the era of advanced AI and deepfake technologies.
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