Binance has announced an art competition where the winner’s design will be featured on the helmet of Alpine Formula One team driver Pierre Gasly during the Abu Dhabi Grand Prix on Nov. 26, 2023.
Gasly sees this as an opportunity to engage with both F1 and crypto communities creatively and innovatively. The competition is open to everyone, not just Binance users, and the deadline for submitting helmet designs is Sept. 8, with the winner being announced on Sept. 15.
The winning design should reflect Binance’s values and innovative ethos while engaging the motorsport community. The winner will also receive a replica helmet signed by Gasly.
This initiative is part of Binance’s broader strategy to maintain relevance among crypto investors by collaborating with influential celebrities, despite facing significant regulatory hurdles globally.
Recently, Binance also partnered with legendary singer The Weeknd for a Web3-powered concert tour and committed to donating $2 million to The Weeknd’s XO Humanitarian Fund. This partnership will offer fans in Australia two types of Non-fungible tokens (NFTs) – Souvenir NFTs and Tour NFTs – for new engagement avenues with The Weeknd.
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