Animoca’s Mocaverse, KuCoin to streamline cross-platform identity

©Mocaverse, the membership network and metaverse project by Animoca Brands, has partnered with cryptocurrency exchange KuCoin and Web3 wallet Halo Wallet to streamline user navigation across various industry segments, including crypto trading, decentralized finance (DeFi), gaming, and SocialFi. This collaboration aims to redefine on-chain identity and facilitate growth in the Web3 space by combining Mocaverse’s nonfungible token (NFT) digital identity, Moca ID, with KuCoin’s user accounts and Halo’s Genesis membership pass.

Currently, Web3 sub-ecosystems, such as crypto trading, digital collectibles, DeFi, and the metaverse, operate independently, making it challenging for users to access benefits across these platforms. For instance, users active on a crypto exchange may not enjoy equivalent benefits in NFTs or DeFi ecosystems. This fragmentation poses a significant pain point for users navigating the Web3 world.

Initiative to Solve the Problem:

The partnership between Mocaverse, KuCoin, and Halo Wallet aims to address this problem by establishing cross-platform identity links for users. By integrating Moca ID with KuCoin’s and Halo Wallet’s user accounts, the initiative seeks to unify the user experience, allowing users to access and benefit from services seamlessly across different Web3 ecosystems.

According to Animoca Brands co-founder Yat Siu, this integration is expected to amplify network effects and enhance the value for Mocaverse, its partners, and users. The decentralized nature of Moca ID, which is community-owned, is anticipated to spur innovation and growth across community-owned networks, particularly in SocialFi, DeFi, GameFi, and other sectors.

Industry Case Study and Future Outlook:

KuCoin expects this collaboration to become an industry case study for greater cross-platform value for users across different Web3 ecosystems and asset types. As Mocaverse continues to develop its digital identity, reputation, and loyalty system, and Halo Wallet expands its focus on supporting a broader SocialFi ecosystem, the partnership aims to foster community governance and decentralized autonomy.

The partnership between Mocaverse, KuCoin, and Halo Wallet represents a significant step towards enhancing the user experience in the Web3 space. By leveraging Moca ID, KuCoin’s user accounts, and Halo’s Genesis membership pass, the collaboration aims to overcome the challenges of fragmentation and empower users to seamlessly navigate and benefit from various Web3 ecosystems. This initiative is expected to set a precedent for greater collaboration and integration within the Web3 community, driving innovation and growth in decentralized finance, gaming, and beyond.