Telegram Messenger has unveiled a new initiative to share 50% of its advertisement revenue with owners of public channels globally, provided they meet specific criteria.
Introduced on March 31, the reward system allows channel owners with at least 1,000 subscribers to earn 50% of the ad revenue in Toncoin (TON), Telegram’s native cryptocurrency.
Pavel Durov, Telegram’s founder and CEO, initially announced the plan in February 2024 as part of the Telegram Ad Platform launch, aimed at creating revenue streams for channel owners.
Since the announcement, the price of TON has surged by 111%, from $2.51 on Feb. 29 to $5.30 on April 1, according to market data.
Telegram channels collectively generate over one trillion views monthly, and owners can withdraw their ad revenue share without incurring any fees. Previously, channel owners monetized their following through various means, including selling paid posts and products.
To support the initiative, Telegram has added Toncoin as a payment method for purchasing ads. Telegram is the third-largest messenger app globally in terms of monthly downloads, according to Statista.
Justin Hyun, director of investments at Ton Foundation, sees Telegram’s blockchain-based Mini Apps as a gateway to mass adoption, aiming to onboard 500 million users to blockchain by 2028 through user-friendly DApps without requiring blockchain education.
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